We are pleased to share our work for Parking Drives, Ltd, a Manchester driveway installation company with over 50 years of experience.
Web development with a local angle
Parking Drives is a family-run business in Manchester specialising in premium driveway installations. They were looking for a local web design agency that understood their Manchester audience and the commitment to customer service that sets them apart from the competition.
Just like us, they focus on high-quality, expert craftsmanship and a personal approach. They offer a range of services from block paving and tarmac driveways to resin-bound surfaces, and their work enhances Manchester homes’ kerb appeal with long-lasting results.
Their services are second-to-none, but their online presence didn’t showcase their impressive expertise or deep connections to the local Manchester community. They needed an eye-catching website design that could help them grow their digital marketing and stand out from similar business websites.
Web design project
Parking Drives owner Joseph and his team provide exceptional work, and our lead designer Emily wanted to capture that “premium” feel in their website design. She chose a slick design with a striking colour scheme and clear navigation.
Each type of drive installation has its own page where potential clients can learn about the driveway materials and view past projects. There’s a clear call to action (CTA) on every page, and the company’s contact information is always easy to find.
A good web design service goes beyond pretty layouts and flashy colours. Powerful websites lead the reader through the content towards a desired goal. In eCommerce websites, we move readers towards a purchase. For Parking Drives, our design skillfully guides readers towards booking services or requesting a quote with a clever layout, engaging graphic elements, and text that tells a story.
Next, we highlighted the company’s unique service propositions (USPs) – the benefits that set them apart in the marketplace. We also wrote and designed pages for their auxiliary services like patios, landscaping, and ACO drainage. Reviews and FAQs let us showcase Parking Drives’ popularity in Manchester and their incredible knowledge of parking drives installations. An engaging About page tells the story of a thriving family business.
Search engine optimisation
In the Parking Drives web design, Manchester clients are the priority. Theirs is a local service for local homes and businesses, so they needed website copy that concentrates on the keywords their audience use to search for parking drive installers.
We sifted through hundreds of keywords to pinpoint the terms that would resonate the loudest with Manchester clients. Then, we focused our website copy to include them naturally, so the Parking Drives website enjoys the business-forward benefits of SEO without sacrificing human readability.
Thorough web designers don’t just design for today – they keep an eye on how a website will perform in the future, too. We continue to provide search engine optimisation for Parking Drives so their website copy stays fresh, relevant, and focused on the keywords that will keep new customers rolling in.
Company branding
We’re more than a web design company – we’re an award-winning branding agency, too, and we put those skills to work for Parking Drives.
Emily and the team listened closely to Parking Drives’ business goals and audience description. They understood that the company offers a superior service – not a cheap-as-chips product that will need replacing within a year. Colours, fonts, and images were chosen to reflect Parking Drives’ top-class reputation, and we created a logo to match. The website design follows Emily’s Parking Drives logo and brand guidelines.
Printed pieces
Marketing strategies in the parking drives business still use printed materials to great effect. Manchester printers Minuteman Press Ashton used our logo and brand guidelines to create flyers, a brochure, and advertising boards for Parking Drives – pieces they can hand out to potential clients or leave with other business owners to cross-promote their companies.
A Manchester digital agency promoting our own
It was an absolute pleasure to work with a Manchester business that’s been operating for 5 decades. Local companies are the backbone of our community, and we’re proud to promote them with exemplary web design, from simple brochure sites to innovative websites with bespoke features.
If you’re ready to work with a web design agency in Manchester, give us a call. Our web developers, designers, and copywriters will create a website that’s focused on your business goals and communicates the USPs that make your Manchester company special.
