Fan Stones
A scalable ecommerce platform that gives football clubs across the UK their own dedicated online store, while allowing Fan Stones to manage every club from one central platform.
Fan Stones had built a successful business working with football clubs across the UK, creating personalised stone installations that give supporters a lasting connection to their club. As new partnerships were added, the business needed a platform that could scale without increasing complexity.
Working closely with the team, we created a single ecommerce platform that gives every club its own dedicated online store while allowing Fan Stones to manage products, orders and new club launches from one central system.
The result is a flexible platform that supports future growth, making it simple to launch new club schemes while delivering a consistent experience for supporters.
Creating a platform for multiple football clubs meant balancing consistency with individuality. Every club needed its own identity, branding and supporter experience, while Fan Stones needed a simple way to manage everything from one place.
The result is a platform that delivers a dedicated online store for every club while giving the Fan Stones team a scalable structure that makes launching new partnerships straightforward. Supporters enjoy a familiar, club-focused experience, while the business can continue to grow without increasing operational complexity.
Visitors from organic search and social both increased in the first month.
With our old site in place for almost ten years, we knew that the time was right to start considering a new site to make sure that our business continued to grow in 2025 and for the years to come.
From the designs that Emily created, through to the development that Avinash and the team put into the site, each aspect of the website has been carefully thought out. The team at Courageous has also used the data from our old sites to make smart choices with the build of the new site.
We instantly saw a positive difference in the analytics with our conversion rates increasing through an improved user journey, with our year on year sales increasing. It has been a pleasure working with Darren and his team at Courageous. The process from developing the brief through to building the site was easy.
ELAINE WATKIN JONES
DIRECTOR
You’re looking for the next stage of growth for your business. You’ve built something successful, and now you want to make smarter choices about what comes next.
The digital landscape is changes fast, we and we can help.