Strategic Resourcing
A complete website relaunch that strengthened the company’s digital presence and delivered a 320% increase in new users during the first 12 months after launch.
Strategic Resourcing had outgrown its existing website. As part of a wider rebrand, the business needed a website that better reflected its position within the construction recruitment sector and supported its future growth.
Working closely with the team, we created a new website with a clearer user journey, stronger messaging and a more modern digital presence. Every decision was focused on making it easier for potential clients to understand the business and engage with its services.
Launching a new website is about more than a fresh design. Protecting search visibility, improving the user journey and creating a clear path to enquiry are all essential to a successful relaunch.
Following the launch, the new website quickly gained momentum. New users increased throughout the first year, while the improved user experience helped turn more visitors into enquiries, with over half of users who started a form completing it.
New users increased by 320% during the first 12 months after launch.
More than half of visitors who started an enquiry form completed it, demonstrating a clear and effective user journey.
With our old site in place for almost ten years, we knew that the time was right to start considering a new site to make sure that our business continued to grow in 2025 and for the years to come.
From the designs that Emily created, through to the development that Avinash and the team put into the site, each aspect of the website has been carefully thought out. The team at Courageous has also used the data from our old sites to make smart choices with the build of the new site.
We instantly saw a positive difference in the analytics with our conversion rates increasing through an improved user journey, with our year on year sales increasing. It has been a pleasure working with Darren and his team at Courageous. The process from developing the brief through to building the site was easy.
ELAINE WATKIN JONES
DIRECTOR
You’re looking for the next stage of growth for your business. You’ve built something successful, and now you want to make smarter choices about what comes next.
The digital landscape is changes fast, we and we can help.