Colour Ribbons
Consolidating two Magento 2 websites into a single Shopify store reduced operational complexity while delivering 25% year-on-year growth in net sales.
Colour Ribbons had successfully grown both its wholesale and retail businesses, but managing two Magento websites had become increasingly complex. Running separate catalogues, pricing structures and stock management was creating unnecessary overhead and limiting future growth.
Working closely with the team, we consolidated both websites into a single Shopify store that simplified day to day operations while protecting the customer experience. Careful planning ensured existing SEO performance, product data and business-critical integrations were maintained throughout the migration.
The new platform has created a stronger foundation for future growth, delivering increased sales while making the business easier to manage.
Migrating two established ecommerce websites into a single platform requires careful planning to protect both search visibility and day to day operations. Every stage of the project was designed to maintain organic performance while creating a simpler and more effective shopping experience.
Following the migration, the new website delivered strong commercial results. Net sales increased by 25% year on year, supported by significant growth in website traffic and continued improvements in organic search performance.
Net sales have increased 25% year on year
Website sessions increased from significantly
With our old site in place for almost ten years, we knew that the time was right to start considering a new site to make sure that our business continued to grow in 2025 and for the years to come.
From the designs that Emily created, through to the development that Avinash and the team put into the site, each aspect of the website has been carefully thought out. The team at Courageous has also used the data from our old sites to make smart choices with the build of the new site.
We instantly saw a positive difference in the analytics with our conversion rates increasing through an improved user journey, with our year on year sales increasing. It has been a pleasure working with Darren and his team at Courageous. The process from developing the brief through to building the site was easy.
ELAINE WATKIN JONES
DIRECTOR
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