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Redesign of an existing Magento 2.0 website with improved usability and refined customer experience.

  • Strategy


  • Design


  • Client

    Quba & Co

Open Project
01 // Project Overview

Quba cast off with Magento 2 upgrade

Quba Sails was founded in 1996 in Salcombe, Devon, by two friends with a shared passion for sailing and the lifestyle of the coast. The brand was sparked by an idea to create unique jackets from reclaimed canvas sailcloth. Working with just one talented local seamstress, word of these one-of-a-kind custom jackets spread and Quba’s popularity quickly grew from orders by sea-faring locals, to visiting yachtsmen and holidaymakers, and eventually to customers around the globe.

Quba’s collections now encompass both men’s and women’s nautically inspired ranges well as a comprehensive selection of sailcloth accessories including bags and cushions. It also operates over 20 standalone stores in England and Wales.

02 // Outcomes

Marketing spend down, sales up

The core objectives of the new site are to were to communicate Quba’s heritage, the quality of its collections and to build on its reputation in the sailing and watersports communities.

In addition to the new look and feel we gave Quba full control of their website, with the ability to schedule changes to the website design to coincide with offers and promotions.

The site has been a great success – a comparison on the first six months of sales for the website this year are amazing by increasing by just under 45%.

The conversion rate of the site has also increased by over 6% with the average order value up by over 11%.

04 // Statistics

Outstanding growth

0 %

Increase in AOV

Increase in Average Order Value shot up by 11%

0 %

Conversion rate

Website conversion rate rose by over 12%

0 %

Increase in revenue

Like for like sales shot up as a result of the new user website design.

05 // The verdict


Quba is a much loved brand and we knew it was time to create a new site that reflected where we are as a business.

Courageous really understood what we wanted to achieve, and the team has done a great job in bringing it to life. I’m confident the optimisation for mobile and the overall UX improvements will add value and help us increase our sales and market position.



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