Introducing the United States to the comfort of comforters
Night Lark comes from a rich heritage of sleep innovation since 1912 from the Fine Bedding Company. The Night Lark All-In-One Duvet to the US was previously known as Night Owl in the UK.
This coverless duvet, distinct for its ease of care with washable hypoallergenic Smartfil® fibers is a unique product and as the US do not traditionally have duvets (they have comforters) the site needs to educate a new audience.
Launching a new brand and concept to the United States
With stock being sent to the US and distributed from the midwest, logistics in the US is additionally tricky so for the initial launch stock was fulfilled by Amazon.
The new site is being established and being such a different product to the market, it will take time for the US audience to be educated.
That said, we worked closely with the brand and marketing agencies that support Fine Bedding Company and Night Lark to produce a great site that is true to brand.
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