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NorthRoad Cycles

An iconic new look for Altrincham-based British custom bike manufacturer

  • Strategy


  • Design

    UX, Mobile

  • Client

    NorthRoad Cycles

Open Project
01 // Project Overview

WooCommerce website for British carbon bike brand

NorthRoad Cycles is a British carbon bike brand that specialises in making custom, hand-painted bikes for its customers.

NorthRoad Cycles was founded by Ian Stewart and Jane Holdship in a shed workshop in 2016. Now, they operate a fully-fledged bikery in Altrincham and have positioned themselves as one of the UK’s leading custom bike manufacturers.

02 // Outcomes

A strong visual identity for a strong brand

We were tasked with designing and building a website that reflected the quality of NorthRoad Cycles’ bikes and their passion for cycling. We also set out to grow NorthRoad’s sales and presence in tandem with their expanding range of bikes and ambitious goals.

Our design includes overhauled product pages that pay particular attention to the craftsmanship and customisation options of NorthRoad’s bikes.

The dynamic product customiser allows visitors to easily configure their bikes and make quick purchases. The entire UX is smooth and informative which encourages visitors to stay on the website and make a purchase.

Working alongside NorthRoad, we designed a website with strong visual branding. Logos, typography, colours, and imagery communicate exactly what NorthRoad is about: the great outdoors, specialist engineering, and the cycling lifestyle.

Finally, we made the website easy to navigate. Search engines favour websites with clear structures and are more likely to rank them highly. Ultimately, this helps drive traffic to the website and increases the chance of conversions.


Mobile View

05 // The verdict


I reached out to a number of web development agencies and all of them seemed to want to tell me how to run my business.

After speaking to Darren and his team, it was immediately obvious that they have a a genuine culture of listening first and responding second.

We’re incredibly happy with the new site. In week one we’re seeing figures surpass our best weeks in the last year and feedback has been excellent.



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You’re looking for the next stage of growth for your business.  2023 has been successful but you know growth in 2024 will only come with hard work and smart choices.

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